We live in a time when consumers and employees are challenging businesses to do good rather than focus on profits at the expense of people, communities and the planet. Inspired by young genocide survivors in Rwanda, Alisoun discovered that charitable giving is a powerful way to turn a commercial business into a force for good. In this thought provoking talk, Alisoun shares how fundraising for her humanitarian trips unexpectedly birthed a new compassionate business model, and the part we can all play as consumers in encouraging businesses to care. Often described as one of the most authentic and inspiring souls you can meet, Alisoun is on a mission to empower business owners and entrepreneurs to grow profitable businesses that make a difference in the world. Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favorably changed the good fortune of thousands of people worldwide. She loves doing humanitarian work, fundraising and living by the beach in Scotland. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]

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