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Employer Branding refers to a process that specifies an organization’s position and promotes its reputation in the job market amongst desired talent
Employer Branding has a direct impact on the hiring, recruitment, and retaining process as professionals want to be associated with an employer of choice
Branding vs. Employer Branding
The target audience is the customer Target audience is the talent
Communication is at broader scope Communication is at the narrow scope
Employer Branding Process
- Know about the talent required to fulfill the organizational objectives by becoming familiar with the company.
- Draft an EVP that will define the value of the corporate brand.
- Build employee engagement as they are the ones who will help to achieve organizational objectives.
- Recruit your employees as a corporate army to boost brand image and visibility through word-of-mouth and social media campaigning.
- Provide a smooth Onboarding experience and ensure that service performance meets expected standards.
- Offer skills training and advancement opportunities for employee growth and satisfaction. This will lead to employee retention.
- Technology reigns supreme hence create awareness by starting a company blog.
- Hire a diversified workforce to promote the concept of unity in diversity.
- Be Proactive on career sites because the absence of company engagement can look fishy to jobseekers.
- Leverage social media platforms like Facebook and Twitter as recruiters post job listings on such sites.
Importance of Employer Branding
1. Builds brand identity
2. Better talent acquisition
3. Attracts the best talent from the industry
4. Delivers a good candidate experience
5. Ensures low rate of employee turnover
6. Better employee engagement
7. Ensures financial stability
8. Showing a strong commitment to its existing and potential employees
9. Making sure that the organization is the employer of choice
Example
1. HubSpot
2. Marriott
3. Microsoft
4. Starbucks
5. Target
6. Apple
This video is on Employer Branding and it has the following sub-topics.
Time Stamps
0:00 Introduction to Employer Branding
00:38 Origin of Employer Branding
01:12 Branding vs. Employer Branding
01:34 Employer Branding Process
01:38 Get Familiar with Your Company
01:48 Define an Employer Value Proposition
01:58 Build Engagement among Current Employees
02:14 Make your Employees your Social Recruiting Army
02:31 Ensure that Service Performance Meets Standards
02:45 Offer Skills Training and Advancement Opportunities.
03:03 Start a Company Blog
03:20 Hire for Diversity
03:45 Be Proactive on Career Sites
04:06 Leverage Social Media
04:23 Importance of Employer Branding
05:29 Example 1 - HubSpot
05:46 Example 2: Marriott
06:02 Example 3: Microsoft
06:14 Example 4: Starbucks
06:31 Example 5: Target
06:56 Example 6: Apple
