Today’s Ask an Expert, Adele Revella, is the Founder and CEO of the Buyer Persona Institute. They take a journalistic approach to interviewing recent & actual buyers that are in their client’s space revealing the real buying decisions, for individuals and committees.

Adele talks about changes to buying decisions in recent months, and she also shares a powerful insight about focusing on how you want to fill your day and how that should drive what you want to be. Finally, she shares “the worst year of my life” while she wrote a book and how valuable that book has been for her personally and professionally.

00:00 - Intro
03:32 - Customization
04:58 - Buyer Personas should not be fiction
06:45 - Companies that are targeting the less ideal buyer persona
09:43 - Finding the evaluator
11:18 - Look at the patterns
15:32 - Digging for information
17:50 - Marketing during recession
20:15 - Organizations and Social Issues
22:07 - Are corporations stepping up to lead consumers?
25:34 - Adele's process to write her book: Buyer Personas
32:45 - A book that answers the readers' questions
37:38 - A book as a marketing tool
39:27 - Ask yourself: How do you want to spend your day?

#AdeleRevella #BuyerPersona #PropeloMedia

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