What goes on at New York Fashion Week, and should we care? SHOWstudio's editor Hetty Mahlich is joined by fashion critic M-C Hill to collect their thoughts on the S/S 24 shows.

As her first NYFW, Mahlich notes the crowd is much different to London and Paris, using Colin LoCascio and Area’s A-list heavy crowd as examples. Hill agrees that a certain level of segregation exists among the city’s fashion week attendees between uptown and downtown eclecticism. Our duo ended off with a question: Does fashion always need to surprise us?

Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.

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