Want to catch more fish? Use Berkley's scientifically proven solution to outfish live bait! Gulp! expands a fish’s strike zone by up to 400X. With extreme scent dispersion and a scientifically proven formula, the attraction is magnetic. So forget the hassle of live bait—let the Gulp! attraction work for you.

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Berkley Gulp and Gulp Alive: Catch More Fish | Berkley Fishing

About Us:

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. At Berkley, our goal remains surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Our leading edge technology has resulted in performance advances in fishing lines, soft baits, hard baits, fishing rods and terminal tackle.
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