Jasmin Larian Hekmat is a true creative. She’s the founder of Cult Gaia, a brand synonymous with iconic and beautiful designs, from the Ark Bag, to the Pearl Bag, and now ready to wear, Jasmin’s designs have captured the zeitgeist for over ten years now, and the company just keeps expanding. But it all started with some flower crowns & a bratz doll, and if that isn’t enough of a cliffhanger to keep you listening, I don’t know what is! Jasmin was so open about how she manages to keep innovating, how she grew the brand in the early years, and why product comes above everything, and I’m so grateful to her for coming onto the podcast.

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CHAPTERS
0:00 Introduction
2:46 Working Hard or Hardly Working?
4:33 Her early life & dreams
6:50 What drives her design
8:38 Her work with Bratz
11:48 Finding college hard
16:12 Why Cult Gaia started by accident
20:25 Why the viral Ark Bag didn't sell for two years
24:20 Her next viral product
26:00 Devising a wholesale strategy
29:30 Establishing her take on ready to wear
30:50 How to balance inspiration & sales
32:00 The viral product she's not crazy about
37:40 How to build an instinct for great product
40:00 Best advice for leading a team
42:40 Her motto for great leadership
44:58 Biggest inflection point in team growth
47:46 How to stay creative among the day-to-day
49:06 The secret to Cult Gaia's growth
51:27 What makes an it product
54:40 Being a mother & a business owner
57:55 The biggest learning she's had
59:27 The best piece of advice she's ever been given

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JASMIN'S LINKS:
Instagram: [ Ссылка ]
Cult Gaia: [ Ссылка ]

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MY LINKS: [ Ссылка ]

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SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

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