In this video Shadi Banna, CEO of Potential will discuss different ways to submit an effective proposal.

Proposals explain to clients our solution to their needs. They are time consuming to produce so they should only be put together after good qualification of the opportunity.

Here are five essential components in a winning proposal:

1- Summarize the proposal in an Executive Summary. Most clients would read this section so you should leave it till the end to ensure you cover all key points

2- Have a section that shows that you Understand Client Needs

3- Include a section that outlines Your Solution to those needs

4- Include an easy to understand Financial Investment section. Always refer to your sales price as an investment and not cost and as much as you can show the Return on that investment. You can also put a next steps

5- Appendices to cover all other standard information, like your corporate profile, implementation methods, solution features etc..

The proposal’s main body can be short and effective, but has to be customized for each client. The appendix material on the other In hand, can be prepared ahead of time and reused in proposals efficiently. For more practical learning and real-world education check out [ Ссылка ]

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