A powerful combination of imagery, storytelling, and music.
Featured Athletes (in order):
- Adelina Sotnikova (figure skater)
- Anastasia Yankova (MMA fighter)
- Olga Kuraeva (ballet dancer)
- Katya Shengelia (skateboarder)
- Kristina Sivkova (track and field - sprinter)
- Anastasiya Kotelnikova (Nike + Training Club coach)
- Irina Gorbacheva (actress)
- Ksenia Lazareva (footballer)

Director: David Wilson

Producer: Cathy Hood
Exec Producer: Matthew Fone
Production Co: Riff Raff
DoP: Benoit Soler

Agency: Weiden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath, Eric Quennoy
Exec Creative Director: Al Merry, Craig T Williams
Copywriter: Evgeny Primachenko
Art Director: Vasco Vicente
Agency Producer: Karen Whitehouse

Girl Actress: Arina Rumyantseva

EDITING COMPANY: MPC
Editor: Govert Janse

AUDIO POST: WAVE STUDIOS
Sound Designer/Mixer: Alex Nicholls-Lee
Producers: Mirjam Gevers, Estelle Papougnot
Original Artist / Song Title / Composition:
“Iz Chego Zhe Sdelany Nashi Mal’chishki”
(‘What Our Boys Are Made of’)
Authors: Yakov Khaletsky, Yuriy Chichkov

Music Company: MassiveMusic
Music Supervisor: Auke Riemersma
Music Arranger: Koen van Baal

POST PRODUCTION: MPC
Flame: Richard Weissman, Lise Prud-Homme
Colourist: Jean Clement Soret @ MPC London
Producer: Kayleigh Dugdale, Edwin Elkington


Other discussion of this ad:

Angela Natividad:
[ Ссылка ]

Sungyoung Lee:
[ Ссылка ]

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