Join this discussion with Parag Parekh, Chief Digital Officer of IKEA Retail, as he shares the fascinating story of IKEA's digital transformation on CXOTalk episode 835. Learn how this iconic furniture retailer embraced an omnichannel approach, balancing digital innovation with core brand values. Discover how IKEA navigated complex challenges in supply chain, product design, and company culture to meet the evolving needs of its customers.
**Share your thoughts in the comments on these topics:**
-- How has your experience with IKEA changed in recent years, especially with digital options?
-- What other examples of major companies successfully undergoing digital transformations come to mind?
-- How important is it for brands to maintain their core values while adapting to changing consumer preferences?
#DigitalTransformation #RetailInnovation #CXOtalk #FutureOfRetail
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