AdRespect: "This controversial ad was widely panned for minimizing Black Lives Matter and the Women's March with adopted (and watered down) imagery and themes. The ad includes a momentary image of a pair of LGBT individuals.
Model Kendall Jenner hands a can of Pepsi to a police officer, resulting in cheers from the protesters who were carrying lots of generic "protest" signs.
The tagline is "Live bolder. Live louder. Live for now."
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”"
Read my article about Pepsico for Marketing the Rainbow: [ Ссылка ]
PepsiCo has been the target of boycotts from the conservatives for their diversity. Read my article on boycotts here: [ Ссылка ]
