⭕️ Maison — “Luxury with a conscience, or in other words, "honest luxury" — Gabriela Hearst
⭕️ The Beginning — Gabriella Hanoka is born in Alexandria, Egypt, into a cosmopolitan family. She marries her childhood friend Raymond Aghion in 1940 and, in 1945, the young couple move to Paris.
⭕️ 1950s — Gabriella Hanoka is born in Alexandria, Egypt, into a cosmopolitan family. She marries her childhood friend Raymond Aghion in 1940 and, in 1945, the young couple move to Paris.
⭕️ 1960s — “I have a gift for recognising talent in others.” — Gaby Aghion
As defined by founder Gaby Aghion, Chloé’s romantic, cool and glamorous designs personify the aspirations of young women and are met with huge success. In the 1960s, Gaby entrusts a new generation of young talents: Gérard Pipart, Maxime de La Falaise, Michèle Rosier, Graziella Fontana and Karl Lagerfeld, to carry on her vision. These personalities work alongside each other and blossom under Gaby Aghion’s artistic direction.
⭕️ 1970s — Karl Lagerfeld proves to be a prolific talent and emerges as Chloé’s sole designer during this period (from 1974 onwards). The 1970s is marked by his soft and flou silk dresses, which celebrate a feminine and carefree romanticism with delicate lace inserts.
⭕️ 1980s — In the early 1980s, fashion became a playground where inspiration could be found almost anywhere. Collections are designed around a major theme and brought to life in spectacular runway shows. Models dance and pirouette down the runway, making every event as much a party as a show.
⭕️ 1990s — Karl Lagerfeld returns to Chloé in 1992. Over the next few years, he mines various cultural references, from classical to pop culture, and celebrates a feminine and carefree romanticism. His spirited collections are brought to life by the famous 1990s supermodels whose larger-than-life personas defined this era.
⭕️ 2000s — Throughout this decade, three young female British designers, Stella McCartney, Phoebe Philo and Hannah MacGibbon, succeed one another in the role of Creative Director. Capitalising on this newfound energy, the Maison broadens its horizons with the launch of accessories, including bags, small leather goods and shoes, along with new sister line, See By Chloé.
⭕️ 2010s — The start of this decade is marked by the arrival of Clare Waight Keller. Under her watch, the Maison’s allure is modernised even further as collections embrace sophisticated comfort and free-spirited ease – attitudes that never fail to seduce. New iconic accessories are also introduced, with the Drew and the Faye joining the Marcie in the line-up of Chloé Classics.
⭕️ 2020s — Chloé announces the appointment of Gabriela Hearst as creative director for ready-to-wear, leather goods and accessories.
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