The PDF summary generated in the video plus the high-resolution PNG, SVG, and the .excalidraw version of this Book-on-a-Page is available here: [ Ссылка ]
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✏️ Check out the Visual Thinking Workshop: [ Ссылка ]
🚀 Cohort 11 will start in early November, 24 August 2024.
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This video is the Book on a Page summary of Billy Broas' and Tiago Forte's Simple Marketing for Smart People. I created this BoaP as part of Cohort 10 of the Visual Thinking Workshop.
The video covers three topics.
- I provide a walkthrough of the key ideas from the book.
- You get a sneak peek behind the curtain of how this illustration is much more than just pretty pictures
- I share my latest thinking about the future of the Visual Thinking Workshop
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If you find my videos helpful, please say thanks by buying me a coffee: [ Ссылка ]
📩 If you want to connect, you can reach me: (@zsviczian) on the Obsidian Members Group (OMG) on Discord, or on 🐦 Twitter: [ Ссылка ]
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Timestamps:
00:00 Intro
00:39 Simple Marketing for Smart People - Overview
01:35 Finding common ground - marketing should not be deception but teaching
02:47 The Upstream/Downstream metaphor
03:46 Belief Building
04:49 Understanding where your customer stands
06:26 Identifying your prospect's current beliefs
08:37 The chain of beliefs
10:02 Targeting your communication based on the journey stages: Awareness - Consideration - Decision
11:09 The ladder of importance. Not all beliefs are equally important
11:46 Make an argument. Support your claims with proofs (Ethos, Pathos, Logos)
13:45 Personal examples, content I started to create while reading the book
15:08 Avoid the topic-based approach
16:10 Template for creating marketing messages
16:29 Next steps. Where should you start applying learning from the book?
18:38 Behind the scenes: These illustrations are Zettelkasten note cards
20:57 How to generate a blog post out of the book on a page using Excalidraw Writing Machine
25:28 An update about the Visual Thinking Workshop. The VTW Self-Paced Course
29:15 Conclusion. Please share your feedback, and questions, in the comments below
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🍿Watch next:
Excalidraw:
📽️ The Excalidraw-Obsidian Showcase: 57 key features in just 17 minutes [ Ссылка ]
📽️ Getting Started with Excalidraw [ Ссылка ]
📽️ Getting Started with ExcaliBrain [ Ссылка ]
📽️ A detailed walkthrough of the Excalidraw-Obsidian Slideshow 3.0 script [ Ссылка ]
📽️ Excalidraw Writing Machine [ Ссылка ]
Other Book-on-a-Page summaries:
📽️ Atomic Habits [ Ссылка ]
📽️ The Creative Act [ Ссылка ]
📽️ The Periodic Table of Productivity [ Ссылка ]
📽️ The Extended Mind [ Ссылка ]
📽️ How To Take Smart Notes [ Ссылка ]
📽️ Finite and Infinite Games Book on a Page [ Ссылка ]
📽️ Behind the scenes building a BoaP [ Ссылка ]
📽️ Playing to Win Strategy Worksheet [ Ссылка ]
📽️ Building a Second Brain BoaP [ Ссылка ]
About Visual Thinking:
📽️ Beyond Words: The Future of PKM - Exploring 5 Cards from The MindSET Visual Thinking Framework [ Ссылка ]
📽️ 4D PKM [ Ссылка ]
📽️ The Playful PKM Castle: A Whirlwind Tour of Zsolt's Visual Thinking World! [ Ссылка ]
📽️ The Compass of Zettelkasten [ Ссылка ]
📽️ Knowledge Discovery Using Icons [ Ссылка ]
📽️ Idea Integration Board [ Ссылка ]
📽️ Idea Mixer [ Ссылка ]
📽️ 6 Strategies for Linking Visual Thoughts [ Ссылка ]
📽️ Visual Zettelkasten [ Ссылка ]
📽️ Visually Connect Ideas [ Ссылка ]
📽️ Digest What You Read [ Ссылка ]
📽️ Slow Reading Mastery [ Ссылка ]
📽️ How are these related? [ Ссылка ]
📽️ Colors playlist [ Ссылка ]
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Visual Thinking Workshop: [ Ссылка ]
My blog: [ Ссылка ]
Obsidian: [ Ссылка ]
Excalidraw-Obsidian: [ Ссылка ]
