Want to support the channel? Check out all our resources, tool, and masterclasses on Patreon ➡️ [ Ссылка ]
Want extra help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️
[ Ссылка ]
Ready to upgrade your skillset with marketing knowledge so you can potentially earn more money? Check out our E-Marketer Master Plan ➡️
[ Ссылка ]
Our free (with email signup) 21-day copywriting course ➡️ [ Ссылка ]
Our free (with no transaction) copywriting guide ➡️ [ Ссылка ]
Join the Copy That! Discord server ➡️ [ Ссылка ]
Also check out the Copywriting Collective, where this all started ➡️ [ Ссылка ]
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$69,169.
That's a real revenue number on the Copy That! ledger this year.
Why are we revealing how much our channel made in 2023?
Because we want to show people interested in learning copywriting exactly why copywriting "gurus" are so interested in marketing scam courses to them.
But we also wanted to peel back the curtain and show you how we run Copy That! as a business - and how you can replicate our business model.
0:00 Annual review time
1:15 Let's talk about youtube-based businesses
1:57 The "rules" we instituted to make sure we didn't become the kind of business we hate
3:38 The difference between you and a "real business," and how we started generating revenue
8:09 The secret of the MVP, and how it can launch a business
9:00 Why we started with Patreon (even though there are better alternatives)
10:01 How we differentiated ourselves (the "USP" of Copy That!)
11:14 Dr. Von Klöimpenstoch returns to explain how we got monetized and became a youtube partner FAST
14:17 Link everything together and slap CTAs on that shiz
14:50 A full speedrun of Copy That's earnings and expenses (where the money comes from and where it goes)
16:30 What has worked well for growing the channel
18:00 What has NOT worked well for growing the channel
21:07 Why info and coaching businesses charge so much for their products (the calculus of customer acquisition and monetization)
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Still have questions about what copywriting even is? Check out our Copywriting 101 Playlist: [ Ссылка ]
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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky
