How do organizations develop new propositions on a regular basis and remain competitive? Simon Wallis, Development Manager for Domino’s Pizza, tells us about how Domino’s balances the increased costs and longer operational times associated with new products with the central tenets of service and speed on which the business is founded.
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Domino’s Pizza is widely recognised as the world’s leading pizza delivery company. The company prides itself on its passion for hot, tasty, freshly made pizza, and its global ‘fan base of loyal pizza lovers’.
This video case study corresponds to Chapter 8 of Baines, Fill & Rosengren Marketing 4th Edition.
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