(28 Feb 2017) People who would rather lick the spoon than eat a baked cookie are waiting in long lines outside a month-old New York City shop that sells scoops of dough in a cup or a cone like ice cream.
Raw cookie dough is having its Cronut moment.
People who would rather lick the spoon than eat a baked cookie are waiting in long lines outside a month-old New York City shop that sells scoops of dough in a cup or a cone like ice cream.
Kristen Tomlan, the 28-year-old founder of DO (prounounced "dough") Cookie Dough Confections, said she's selling 1,500 pounds of cookie dough a day at her Greenwich Village storefront and hopes to expand both in New York and online.
"It's really cookie dough gone wild," said Tomlan, who grew up in St. Louis and has a background in design and branding.
The name of the business, DO, is pronounced "dough" and rendered with a line over the O indicating a long vowel sound.
Its products are the latest New York food fad to generate buzz and three-hour waits, following in the footsteps of treats like the Magnolia Bakery cupcake popularized by "Sex and the City" and the pastry mashup that made a star of Cronut creator Dominique Ansel.
About 30 people were lined up across the street from DO when it opened at 10 a.m. Tuesday. Some customers said they have seen the wait time as long as three hours.
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