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Growth in poultry farming has been relentless. In fact, despite the continued preference for pork in Asia, current growth means that global chicken meat consumption will exceed that of pork by 2022, making it the number one meat globally. Egg consumption continues to grow as well because eggs are inexpensive, mild-tasting and are easy to process and include in other foods. Universal acceptance by almost all cultures and all religions ensures that poultry will continue to prosper.

Although touted as the world’s most efficient protein, poultry producers actually manage their flocks with very limited information. Today, it takes 1.4 kilograms of feed to produce 1 kilogram of live-weight meat, and genetics offer the opportunity to reach a 1:1 ratio. Chicken producers know the birds’ weights when coming in and going out as well as average feed and water consumption. Egg farms at least have the daily data point of average egg production for a group of birds, but managing for averages makes production inefficiencies inevitable.

What would make for better poultry production?

From a production standpoint, individual real-time body weights, feed and water consumption.
From a husbandry and welfare perspective, knowing the stress levels in the bird and bird comfort assessed through body temperatures and air quality factors, such as carbon dioxide and ammonia.
From a disease management outlook, the ability to spot disease or find morbid birds before the entire flock is affected.
From a food safety perspective, enhanced Salmonella, Campylobacter and E. coli detection.
From a food processing perspective, increased yield.

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