#AngryBirds #RovioEntertainment #AngryBirdsMovie

If you are a smartphone user, chances are you have seen or played the hit game Angry Birds at least once.
The game became a phenomenon due to its fun gameplay featuring ‘angry’ birds with powers and pigs which try to steal the eggs of the birds.
However, the creators of the game, Rovio Entertainment, almost went bankrupt before coming up with the idea of Angry Birds.
While Rovio Entertainment may look like an overnight success story, in reality, it really was not.

Here is a Story of Rovio Entertainment, the Makers of Angry Birds..

Rovio Entertainment was founded by three Finnish students, Niklas Hed, Jarno Väkeväinen and Kim Dikert, belonging to the Helsinki University of Technology.

Rovio Entertainment was focused on making games which targeted niche audiences and concepts like science fiction and horror.
They released 51 games to not a lot of success.

While the team of Rovio Entertainment was experimenting with different concepts, one designer pitched a concept art showing a group of birds which were cross for no reason and the design stuck.

The game was developed around these ‘angry birds’ by creating a storyline and antagonists.

For the antagonists, the developers settled on pigs because of the swine flu epidemic which was in the news at the time.

Angry Birds was the fifty second game to be developed by Rovio Entertainment and was developed at a cost exceeding 100,000 euros.

The larger markets began to take note and the App Store in the United Kingdom finally put it on its featured games list, thereby catapulting the game into limelight and making it the number 1 game on the U.K. and the U.S.A. App Stores.

Angry Birds reached its one billionth download in 2012 and two billionth download in 2014.

Rovio Entertainment showed what it means not to give up and stick to an idea if it is endearing.
The success of Angry Birds is a testimony to the perseverance of the studio behind it.

Angry Birds successfully spawned a franchise, with multiple games on offer, merchandise and Hollywood movies to its name.

Be Inspired...!!!

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