A mission statement is a statement that defines the purpose and goals of a company or organization.

It is a brief but powerful message that communicates to the production team and to the audience, what the company is all about and what it aims to achieve.

I shared with my students who are developing their own student-run production companies for a class assignment, that there 3 parts of a mission statement:

👉🏾 Purpose: An explanation of the organization's reason for existing.

👉🏾 Vision: A description of what the organization wants to achieve in the future.

👉🏾 Values: A list of the core values that guide the organization's behavior and decisions.

In the context of a video production company, a well-crafted mission statement can be invaluable for several reasons:

1. It provides clarity and focus: A mission statement helps to clarify the purpose and goals of the company.

By clearly defining what the company stands for and what it aims to achieve, a mission statement can help to focus the efforts of everyone involved in the business.

2. It communicates your values: A mission statement can communicate the values that the company holds dear, such as creativity, innovation, or a commitment to excellence.

3. It helps to differentiate your company: By communicating what makes your company unique and what sets it apart from the competition, a mission statement can help to attract customers who are looking for something different or unique.

4. It guides decision-making: It can serve as a guiding principle for decision-making within the company.

By referring back to the mission statement when making important decisions, you can ensure that those decisions are aligned with the company's overall purpose and goals.

💡 In essence, a mission statement is an essential component of any video production company's branding and marketing efforts. It can help to define the company's purpose and goals, communicate its values, differentiate it from competitors, and guide decision-making.

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