Is Quora a good place to promote a business?

Hi, this is Nik for TrustSignals.com.

Nearly 60 percent of B2B marketing executives say positioning their business as a thought leader is one of their top marketing objectives. One of the best ways to do this is by establishing the company's leaders as authorities in their field. And one of the best places to do that is Quora.

Quora is one of the 100 most-trafficked websites and one of the top social media sites in the world, with more than 300 million monthly active users.
Quora is distinguished by its question-and-answer format. Every day, 3,000 to 5,000 new questions are added to the site for users to answer. The most popular users on Quora receive millions of views, upvotes and shares of their answers.

Quora can be a great place to promote your business, if you focus on helping rather than selling. You can interact with your business’s buyers at all stages of the funnel, from high-level awareness to mid-funnel and product evaluation stages.

Your business can leverage each of the following marketing strategies with Quora:

Thought leadership. Quora helps you gain authority and visibility in your industry when you answer questions and participate in conversations;

SEO. Quora answers can rank very well on search engines, particularly for long-tail keywords that are relevant to your business. For evergreen topics, this means your answers will continue to attract visitors and interest indefinitely;

Content marketing. Quora allows you to answer questions about your product and competing products, including explaining features and overcoming objections;

Advertising. Quora’s advertising options enable a full-funnel strategy through audience targeting.

Every person’s and company’s goal is a little different, but whatever your objective might be, Quora offers helpful, intuitive analytics to track your progress.

Give it a try. It's a great way to build awareness, thought leadership and trust for your business -- and it's fun.

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