Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand.
0:00 How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)
0:55 Who Can Be A Brand Ambassador?
1:17 Important Attributes Of Brand Ambassadors
1:25 #1. Influential
2:07 #2. Leadership & Authority
2:40 #3. Alignment
3:17 Why Do Brands Use Ambassador Programs & Campaigns?
4:07 The Power Of Word-Of-Mouth Marketing
5:02 Brand Ambassador Vs Influencer Marketing
7:14 Successful Brand Ambassador Program Examples
7:42 #1. Lululemon
9:12 #2. Patagonia
10:24 #3. Glenfiddich
11:21 #4. Nike
First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as influencers to promote their brand,
Next we’ll take a closer look at brand ambassadors and discover who typically can be an ambassador for a brand, including the important attributes of ambassadors.
Then we’ll explore brand ambassador campaigns and programs before shining a light on the efficacy of word-of-mouth marketing.
Next we’ll explore the difference between brand ambassadors and influencers, before finally diving into some of the best brand ambassador programs on the market including Lululemon, Glenfiddich, Patagonia & Nike
#brandambassador #brandinfluencer #brandstrategy #promotebrand
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