We love when ad makers push the boundaries of what can be achieved in advertising, because only such ads truly become immortal. Released about 10 years ago, Volvo Trucks ‘The Epic Split’ is marked down as the best ads of all times and rightfully so.

Created to show the trucks’ dynamic steering, this ad puts Van Damme, a Belgian actor known for performing several stunts to an epic test. Believe it or not, the stunt is real (with the help of a rigged wire) and was shot in one take! The precision and skill to pull off such a stunt is truly remarkable!

In advertising, we hear buzzwords like ‘share-worthy’ & ‘viral’ all the time, but for someone to share it, it is essential to strike them with something unexpected - that’s what the creators of this ad nail down perfectly.

What were your initial thoughts watching this ad?

Good Ads Matter is an online repository of the best ads from across the world, hand-picked and curated by @PURPOSESTUDIOS

Ad Category: Automobiles

Brand: Volvo Trucks

Agency: Forsman & Bodenfors
Production Company: Folke Film, Stockholm
Producer: Joi Persson
Director: Andreas Nilsson
DoP: Ed Wild
Copywriter: Martin Ringqvist, Björn Engström
Featuring: Jean-Claude Van Damme

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