European Commission - DG ENV
Year: 2011
In the year of Resource Efficiency 2011, the European Commission raises awareness about how businesses can contribute to halting the increasing resource scarcity by reusing their waste products in the same or other industry sectors. The British pottery manufacturer Denby, presented in this clip, works with a local recycling plant to avoid landfill, saving tons of resources every year.
![](https://i.ytimg.com/vi/bG0Uv7TLBGY/mqdefault.jpg)