Thomas La Vecchia, owner of X Factor Media and best selling author of the book “The Xfactor Selling System” discusses the basic 4 P’s Principles and how to influence anybody.

There are four things that motivate anyone to do anything.

1. People – There are people who usually build relationships and trust and than can be influenced once that trust is established. It’s about trust between two people and there is an emotional bond between the two parties. An Example of this would be someone who feels the need to connect to a person to connect to a product.
2. Process – Process oriented people often take the path of least resistance who follow a certain process. An example of this is someone who falls easily into habit-forming routines.
3. Product – These are the people who like the best of the best in their mind. Whether it’s a premium expensive product, the latest gadget, brand loyalty or something that a celebrity has endorsed. Product people often follow the latest trends and styles and perceive to be the best. To influence these people to buy, you need to convenience and show them that a product/service has been featured somewhere and is popular. Most of the time, product people feel that a certain line or brand is superior and are usually focused on the status.
4. Price – Someone who falls under this category is simply looking to get the lowest price possible. Based on recent studies, 15 percent of the time people make decisions based on the price. It’s a good idea to not lower your price during negotiations since some people may be motivated by the 3 other Ps which makes the closing the easiest part of the sale.

Please checkout Tom La Vecchia’s best selling book on selling, motivation and the 4 P’s on Amazon: [ Ссылка ]

Filmed/Edited by Christopher Remelgado

Music: www.bensound.com Sunny: [ Ссылка ]

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