This video is for brand owners on amazon marketplace.
Sponsored Display is available to Amazon vendors and Amazon sellers who are registered brand owners.(brand
registry).

AMAZON Sponsored Display ADS
TargetING;

1. Products and categories
2. Audiences; Sponsored Display audiences campaigns help you to engage or
reengage audiences who have viewed your products, similar products, relevant categories, and even categories that don’t include your products on
Amazon.


Note ; Sponsored Display audiences ads appear everywhere customers spend
their time. On Amazon, placements appear in prominent positions such as the
homepage and product detail pages.

Placements appear on third-party apps too and websites wherever customers spend their time.

Amazon Sponsored Display ads allows an amazon seller to target the customers according to their buying behaviour and interests on and off amazon marketplace. Using this ads type a seller can also re target the customers who recently bought or saw your products on amazon.

Amazon remarketing campaigns have been run using Amazon Sponsored Display ads. Now target the customer who already bought your products previously using Amazon Sponsored Display ads retargeting feature.

There are 3 types of Optimisation strategy in this ads type;
Reach, page visits and conversions.

Now when it comes to targeting, we have two options;
1. Contextual targeting is when you Show ads to audiences who are currently visiting products and categories that you select and similar products.
2. Audiences is when you want to Reach relevant audiences throughout their shopping and entertainment journey on or off Amazon.

There are 3 sets of Audiences in Amazon Sponsored Display ads;
1. Amazon audiences where you can Reach relevant audiences using our exclusive segments to drive awareness and consideration.
2. Views remarketing where seller can Reach shoppers who viewed your advertised products or other similar products, product categories, brands and other product features.
3. Purchases remarketing is where seller can Reach shoppers who purchased your advertised products or other related products, product categories, brands and other product features.

PDF LINK [ Ссылка ]

0:05 amazon ads playlist
0:30 what is amazon Sponsored Display ads
5:37 how to create amazon Sponsored Display ads step by step
5:46 create campaign
6:51 create an ad group
7:10 amazon Sponsored Display ads optimisation strategy
12:00 ad format
13:12 products to advertise
15:30 targeting
16:15 contextual targeting
19:17 audience targeting
22:58 how to retarget in amazon ads
26:29 creative



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