BMW has unveiled a new concept car at CES 2023 — the first ever to use full-colour deployment of E Ink tech on its exterior. Drivers will be able to choose from a variety of 32 colours, which can be either switched or mixed.

The futuristic i Vision Dee is meant to be a driver's virtual companion, offering high-tech Head-Up Display and Mixed Reality Slider with optional driving info, AR projections, and communications that extend across the full width of the windscreen.

If you, like us, are curious to see what AR projections on the windscreen of a vehicle look like in motion, wait until 2025 when BMW will be adding the feature to all of its Neue Klasse models.

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