Although Sony describes the Alpha a7 III as their entry-level, full-frame model, it’s really anything but basic. It features a full suite of pro photo and video features built into the camera.
The sensor is a brand new, 24MP backside illuminated sensor. It has the perfect balance for creating a detailed, high resolution image while also allowing for higher ISO shooting if you’re shooting in low-light situations.
The autofocus system uses both contrast and phase-detection autofocus for great accuracy and speed. Whether you’re using single-point autofocus for portraits or continuous autofocus for tracking moving subjects, the a7 III performs much better than more basic, entry-level cameras.
Video shooting is also impressive. In HD it can shoot up to 120fps for super cinematic slow motion. Plus, it has in-camera image stabilization, which can be helpful for handheld, sweeping movements. It also has UHD 4K with HLG and S-Log Gamma.
Ergonomic improvements include an autofocus joystick, dual SD card slots, USB-C, touchscreen, and weather sealing for shooting in harsh environments.
Battery life is also improved, as the a7 III uses the same battery from the A9, giving you longer shooting times.
Product Highlights
• 24MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 2.36m-Dot Tru-Finder OLED EVF
• 3.0" 922k-Dot Tilting Touchscreen LCD
• 5-Axis SteadyShot INSIDE Stabilization
• ISO 204800 and 10 fps Shooting
• Built-In Wi-Fi and NFC, Dual SD Slots
• USB Type-C Port, Weather-Sealed Design
Shop Equipment
Sont Alpha a7 III
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