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Push Marketing refers to a promotional strategy where the customers do not seek the products actively but the organizations make them aware of it through active promotions.
The purpose of Push Marketing is to take the new product to the customer and develop a desire for it.
Pull Marketing refers to the organizational approach of attracting customers to the brand through SEO and other methods.
The purpose of Pull Marketing is to boost customer awareness and foster demand
Push Strategy – Tactics
- Advertisements at trade shows
- Direct or Personal selling
- Tie-ups with retailers
- Offering adequate product supply
- An efficient supply chain
- Attractive packaging
- Point-of-sale displays
Push Strategy
The marketing activities of Push Strategy include a producer – intermediaries – end-user. The company takes the help of the firm’s sales force to make the customer aware of the product. The goal is to push products towards a specific target audience.
Pull Strategy
The marketing activities of Pull Strategy include a producer – intermediaries – end-user. The company takes the help of promotional activities to influence the customers. The goal is to show the customers how unique the brand is
Pull Strategy – Tactics
- Widespread marketing campaigns
- Search Engine Optimization
- Pay-per-click
- Social media platforms
- Aligning with Push Strategy
Pull vs Push Marketing
Push Marketing is focused on sales and quick conversions whereas Pull Marketing is focused on existing customers and brand awareness.
Push Marketing is about offering product information to the customers so that they can make informed decisions whereas Pull Marketing is only about making it easier for customers to find the brand.
Push traffic is cheaper and allows fast adapting and testing whereas Pull traffic is comparatively expensive and is dependent on the competition.
Pull Marketing Example Nike
- Sign-up on the website to receive emails about the merchandise
- Click on the links that redirect to social media accounts like YouTube, Twitter, Facebook
- Taking help of mobile apps like Nike SB, Nike Soccer
Push Marketing Example Nike
- Making commercials
- Print ads in newspapers and magazines
- Retailing products in retail outlets
This video is on Push Marketing and Pull Marketing and it has the following sub-topics.
Time Stamps
0:00 Introduction to Push Marketing and Pull Marketing
00:14 Push Strategy
00:35 Push Strategy Tactics
00:58 Push Strategy
01:21 Pull Strategy
01:46 Pull Strategy Tactics
01:56 Pull Strategy
02:15 Pull vs Push Marketing
02:46 Pull Marketing Example Nike
03:59 Push Marketing Example Nike
