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Can you get free leads from social media?
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Many businesses rely on word of mouth to reach new customers however most are lacking in a strategy to effectively do this. This video will look at how you can use Social Media to generate new leads.

A well-managed social media strategy can help businesses attract new customers by word of mouth as well as build relationships with prospective customers.
How to establish a social media strategy that is efficient and cost effective is a key question.
It is recommended that businesses should pay particular attention to the leads that are most relevant to them to ensure efficiencies. Each new follower is a prospective customer and brands should engage with those that are most relevant.
There are a range of tools available to help identify and engage with relevant followers. These include Hootsuite, Tweetdeck and CubeSocial.

Steve Smith, an industry expert, recently said: 

"The free and dedicated social media management tools can make life significantly easier. There is often a shortfall between communication through social media channels and communication through traditional channels such as voice and email. Some organisations will benefit considerably by integrating their social media channels into a contact centre environment along with their existing voice, email, chat and SMS channels. Customer experience can be significantly enhanced through more effective and cohesive communication."

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