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Introducing a complete product range in a modular approach
Our client wanted to introduce their entire range of probiotics, consisting of five products, each with specific probiotic ingredients. The idea was to create 3D animation videos suitable for pharmacists and consumers alike, which could be used in sales calls, online and for other purposes. One of the main points of the film was to communicate the concept that three different target zones exist in the intestines, which can be specifically targeted with different probiotic strains. For the animation style, our client requested us to align with the existing brand guide and to use their key visual of a female abdomen.
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