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Harlem’s Dave East dropped a music video for the track “The Offering.” The track finds Dave giving his interpolation of Nas’ jawn “Book of Rhymes,” and the music video features him going through his own rhyme book. He details the stories of a dark life on the street, and his transition to become a talked-about artist. What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.


---Mass Appeal---
What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

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