Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
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Video Content
0:00 - Introduction
0:19 - What is Relationship Marketing in Services?
0:42 - What Factors Drive Customer Excellence?
3 Levels of Relationship Marketing in Services
3:03 - Level 1 - Customizing to the customer.
3:35 - Level 2 - Rewarding customer loyalty.
4:06 - Level 3 - Connecting with high value customers on a personal level.
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Came across a great saying:
The goal as a company is to have customer service that is not just the best, but legendary.” — Sam Walton
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Additional Reading:
Relationship marketing
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Relationship marketing
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Relationship Marketing: Definition, Cost & Examples
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Relationship Marketing Strategies for Customer Retention
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Relationship Marketing
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What is Relationship Marketing? Levels, Factors and Importance
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Relationship Marketing
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School of Learning
Arnav Dutta
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