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[ Ссылка ] - 10 things we learned from Patagonia founder Yvon Chouinard:
1. Build the place you want to work.
2. Move fast.
3. Make the best products.
4. Good design is little design.
5. Innovation or invention?
6. The best brand is human.
7. Write as though we were the customers.
8. Be a product-driven company.
9. The CEO always has to light the fire.
10. Always have a sense of urgency.
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