Today we're talking all about how to grab your audience's attention in the first 5 seconds of your YouTube Ads. KEY TAKEAWAY: the first 5 seconds of your ad is what matters most.

That's because if you can't convince them in that time, they'll just click away without giving your video a chance. You need to write an ad hook that grabs their attention, holds their gaze, and doesn’t let go until they’re ready to click “buy”.

So how do you write a good YouTube Ads hook? Well, it depends on what type of content you're making and what audience you're trying to reach. But the most important thing you can do is test your hooks. Do this in brainstorming sessions, split-testing, and—the easiest and cheapest way—learning from ads that grab your own attention.

View the full episode with Johnson Li:
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00:00 First 5 Seconds of Your YT Ad Matters Most
01:17 Rework Your Hook Again and Again
03:08 Testing Which Hooks Work


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