Airbnb, Spotify, GiffGaff, Uber… at first thought, these companies don’t seem to have much in common. Yet regardless of the industry, from hospitality to transportation, one key has been crucial to their success: service.

Mat Hunter, Chief Design Officer at Design Council, and Ben Terrett, Director of Design at GDS (best known for GOV.UK), sit down to explain what service design is, how it can improve public services and why it will be key for businesses to compete in the future.

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