Learn the results of the Baymard Institie year-long extensive usability research study on how users construct product search queries and navigate the results, specifically on e-commerce sites. Despite testing multi-million dollar sites, more than 700 search-specific usability issues arose during testing. In this talk, Bauyward will cover 6 common search UX pitfalls, where e-commerce sites' search UI and logic often misalign with user expectations and user behavior.
Intended Audience
Anyone working in ecommerce search looking for actionable takeaways. Devs, Designers and Product Managers, etc.
Attendee Takeaway
You'll walk away with 6 very very specific and actionable "e-commerce search UX" takeaways based on thousands of hours of large-scale e-commerce search UX research.
Speaker
Kathryn Totz, Senior UX Researcher, Baymard Institute
