Gibson, the iconic guitar brand cherished by rock legends, has launched its latest flagship store in London, a stone's throw away from the legendary 100 Club on Oxford Street. The new venue, nestled on Eastcastle Street, is just moments from Denmark Street’s historic music scene, and is now officially open to eager visitors and VIPs, who might discover a hidden bar behind a classic red phone box entrance.

Spanning 4,500 square feet, the store features a dedicated stage in its basement for live performances and celebrity talks, along with a spot for buskers. Guitar enthusiasts can test out an array of electric guitars or enjoy the acoustic collection. Additionally, the store offers bespoke services, including guitar repairs and the opportunity to craft a personalized Les Paul, complete with vintage detailing to emulate the look of an artist’s signature instrument.

The most prized possession for sale is a £20,000 "Greeny" replica, a tribute to the legendary 1959 Les Paul, while the inventory also includes an accessible £200 Epiphone. True to Gibson’s prestige, standard models begin around £1,500, but brand aficionados with a modest budget can still find Gibson merchandise to take home.

свернуть