The BlackBerry Z10 isn't just another new smartphone. It's a symbol of redemption, the net result of the efforts of thousands working to salvage one of the most famous brands in the history of mobile technology. For the first time in years, "the new BlackBerry" isn't just some repackaged business phone; it's an iconic flagship on which rests the fate of the company that now shares its name.
"We had to make a serious decision," BlackBerry CEO Thorsten Heins said at the coming-out party for its new smartphones; "adopt someone else's platform, or build a new one from the ground up. We decided to go it alone."
It's that stubborn defiance, that refusal to surrender in the face of tremendous odds, that characterizes the reborn smartphone maker. The stakes couldn't be higher for BlackBerry, and the company finally seems to realize that. That's reflected in its new high-end smartphone: from its revised physical design to its built-from-scratch BB10 platform, the Z10 is as much a breath of fresh air as an homage to the classic elements that kept BlackBerry on top for so long. But is the new combination finely tuned enough -and did it arrive soon enough- to save BlackBerry from the chopping block? More important, is it something anyone should consider buying? Watch on to find out.
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BlackBerry Z10 Review | Pocketnow
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