Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting": [ Ссылка ]
1. Create a targeted leads list.
If your leads list isn’t high quality, then it doesn't matter if you’re the greatest salesperson on the planet. If you’re selling to the wrong list of people, you’re in trouble. This is why I recommend you use a specific company search to really understand the DNA of your best customer. Use a search tool, such as a leads list company or LinkedIn, to perform a search on your ideal customer. Try to find out: What’s the industry, the revenue, the best contact title? If it's on the consumer side, what's the age of the person, their typical income, their home value?
One of my favorite tools for mining leads in a prospecting campaign is Salesgenie. You can get all of your prospects and the best data about them from within their platform. I've worked out a very special deal with Salesgenie to give you a 30-day free trial with unlimited access to their tool, unlimited access to their leads.
2. Map out your entire prospecting campaign.
There is no more winging it. Too many salespeople are just making up their sales prospecting process as they go. It's time to get a clear visual of the entire process. Lay out the entire prospecting process so you know exactly what you’re going to be doing at each point.
3. Map 20+ touches over the course of a month.
The data shows that most salespeople are giving up way too soon with their prospects. In fact, some of the most recent data shows that it requires about 18 touches to get an appointment. That means you really need to stay organized. You need to follow your map, and I recommend that you stay within an existing system. Whether it's your CRM system or it's the Salesgenie tool, stay there and follow your process.
4. Use all of your tools.
A lot of salespeople get really focused on using one tool or another. Maybe they're making just phone calls, or they're only sending emails. But in this day and age you have a suite of so many different tools available to you. You want to use everything at your disposal. You want to have a system of reminders that are going to basically kick you in the butt to get you to take that next step.
Now, within a tool like a Salesgenie, you have access to features like dialers, so you can make your calls, send out your voicemails, and send out your emails by using simple templates — whether it's a one-to-one email using canned but personalized templates, or an entire email campaign. Make sure you’re offering something of value every time you email a prospect, though.
5. Repeat, repeat, repeat, and repeat again.
This is not a one-off process. Stay within your chosen system so you can continue to update your leads list and reach out to new people. One of the things I really love about Salesgenie is that managers can actually assign leads to different salespeople to stay really organized within the system. So, be sure to get your free trial with Salesgenie. You can get all of your prospects and the best data about them from within their platform, and you can stay there for all of your prospecting.
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