"Your category is simply the problem you solve," according to Matt Rauscher.
But how do you ensure your solution fits the American market?

🌍 First, test if your problem exists in the US. This step is crucial for scaling your business.

🎯 Next, define a strict Ideal Customer Profile (ICP)

💡 Growth is possible even without early-stage visibility. Matt took a company from 3 to 80 people, all bootstrapped, by solving a global problem.

Want to expand to the US? Start by understanding these fundamentals.

Watch the full replay with Géraldine Le Meur @frenchfounders7659 , Alex Theuma @SaaStock , Julius Göllner @ARRtistDACH and Augustin Sayer @OVNIcapital here: [ Ссылка ]

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