Soulja Boy Tell ‘Em emerged from the internet ether in the late 2000s with hugely popular viral videos like “Crank That (Soulja Boy).” Although many critics brushed him off as a gimmick, the rapper would go on to score more hits and have a surprising impact on the game. Soulja Boy is often credited with pioneering viral internet marketing for rappers, now a central part of labels' artist promotion strategies, and his D.I.Y aesthetic inspired everyone from Metro Boomin to Nicki Minaj and Tay-K.

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