International Day Against Homophobia and Transphobia
About Campaign:
Across the world, violence reduces the life expectancy of the LGBTQ+ people.
To represent this stolen time, brand created the 54-Second Watch, one second missing from every minute for each of the six colours of the pride flag.
When minutes last 54 seconds, time goes faster, years get shorter and lives end too soon.
#LGBTQ+ #pride
Campaign tags:
Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising
Disclaimer Policy:
Fair Use Notice. Due to the social nature of this site, our channel doesn't make any use of copyrighted material. Each and every advertisement on this channel respectively belongs to their brand and the ad agencies who work hard to execute the master piece. In accordance with Title 17 U.S.C. Section 107, the material on this channel is offered publicly and without profit, to the users of the internet for comment and nonprofit educational, informational purposes. The following work is intended to be shared, is free and only for educational purposes.
Campaign Credits:
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Executive Creative Director: Carle Coppens
Art Director: Félix-Antoine Brunet, Preto Murara
Copywriters: Vanessa Harbec, Olivier Goulet-Lafond
Strategic Planning: Stéphane Mailhiot
Client Services: Charlotte Lafrance, Natacha Nasset
Adaptation: Marcus Hildebrandt
Digital Project Manager: Jean-Michel Rioux
Production: Anick Rozon, Brigitte Robillard
Web Development: Human
Digital Development: Vincent Nicopolsky
Graphic Design: Benjamin Trottier
3D Animation: Félix-Antoine Brunet
Mechanism Design: Mélanie Guillaume, adjunct scientist at Haute École Arc in Neuchâtel, Switzerland.
Watch assembly: Dominique Brouillet, watchmaker
Swiss Director: Sarah Adatte
Post-production and editing: Post430
Director: Nicolas Fransolet
Camera assistant: Arturo Fransolet
Gaffer: Nicola Tomasini
Offline Editor: Ludauvick Geoffroy
Online colorist and editor: Étienne Beaupré
Assistant Editor: Rosalie Bégin Nadeau
Post-Production Producer: Isabelle Borduas
Post-Production Coordinator: Annie-Kim Brais
Production Coordinator: Charlène Blanchette
Music/Sound Design: Tanguy Meunier, Circonflex
Public Relations: Tök Communications, Havas Formula (US)
