From $250 million to $2 billion in revenue, John Burke's 25-year odyssey turned Trek Bikes into a global force. The secret? Championing one community bike shop at a time.

In our chat, John sheds light on why the path to true success isn't about chasing wins, but about embracing the joy of the game itself. We dive deep into the principles of The Infinite Game that have fueled his leadership journey.

Listen to our full conversation wherever you get your podcasts 🎧

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: [ Ссылка ]
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Simon’s books:
The Infinite Game: [ Ссылка ]
Start With Why: [ Ссылка ]
Find Your Why: [ Ссылка ]
Leaders Eat Last: [ Ссылка ]
Together is Better: [ Ссылка ]

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