In 2023 the Qixi Festival falls on Tuesday 22 August. Qixi Festival also known as the Chinese Valentine’s Day. In recent years Qixi has become an occasion for expressing love and celebrating relationships. And in the dynamic Chinese market, Qixi isn't just a festival, it’s a shopping experience as couples exchange gifts and create cherished memories. International brands also embrace the Qixi spirit through themed editions, gift sets and social media campaigns. What will Qixi have in store for New Zealand exporters in 2023?

Find out more about the culture story of Qixi by watching our video explainer here.

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