Live video is all that anyone in social media and content marketing is talking about these days. Personal brands, entrepreneurs, small business, large corporations are all trying to figure out how to utilize live video to build their brands, businesses, and engage and delight their customers. I recently dived into live video here on my YouTube channel and across my social media presences and I have some concepts and ideas to share with you about why live video works, what it can do for your business and how it can help you to build your audience.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in Maplewood, NJ. He is a creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
MY WEBSITE:
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JOIN THE BRAND•MUSE NEWSLETTER:
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“9 Design Elements Your Brand Absolutely, Positively Needs”
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GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
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Special Thanks to Deyson Ortiz who created my intro with:
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Change By Design”, Tim Brown [ Ссылка ]
"Imagine: How Creativity Works", Jonah Lehrer [ Ссылка ]
“Free Agent Nation” by Daniel Pink [ Ссылка ]
“Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
The 22 Immutable Laws of Branding, Al Ries + Laura Ries [ Ссылка ]
“Change By Design”, by Tim Brown [ Ссылка ]
"How To" by Michael Beirut [ Ссылка ]
“The Brand Gap” by Marty Neumeier [ Ссылка ]
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker [ Ссылка ]
“The Art of Innovation” by Tom Kelley [ Ссылка ]
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson [ Ссылка ]
“Art + Design” by Rex Ray [ Ссылка ]
“Crush It” by Gary Vayerchuk [ Ссылка ]
“Expert Secrets” by Russel Brunson [ Ссылка ]
“Shift Ahead” by Allen Adamson + Joel Steckel - [ Ссылка ]
“See You at the Top” by Zig Ziglar [ Ссылка ]
“7 Rules You Were Born to Break” by Rick Lewis [ Ссылка ]
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi [ Ссылка ]
“Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon [ Ссылка ]
“Contagious: Why Things Catch On” by Jonah Berger [ Ссылка ]
“Real Artists Don't Starve” by Jeff Goins [ Ссылка ]
MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: [ Ссылка ]
Canon EOS 80D 18-55mm kit lens: [ Ссылка ]
Canon EOS 80D Yongnuo 35mm lens: [ Ссылка ]
RODE NT2000 Condenser Mic: [ Ссылка ]
ART Tube MP: Tube Mic PreAmp: [ Ссылка ]
Rode Mic Boom: [ Ссылка ]
Sony MDR 7506 Headphones: [ Ссылка ]
Screenflow 6.2: video editing software: [ Ссылка ]
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light [ Ссылка ]
Logitech HD Pro Webcam C920: [ Ссылка ]
Rode smartLav+ Lavalier Microphone: [ Ссылка ]
OWC ThunderBay 4 0GB 4-Bay HD Enclosure: [ Ссылка ]
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): [ Ссылка ]
HP 27er 27-in IPS LED Backlit Monitor [ Ссылка ]
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse [ Ссылка ]
TubeBuddy: [ Ссылка ]
Adobe Creative Suite (2017 CC)
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