How long should I run my split test? How do I call a winning a/b test? How much traffic do I need for my test? We will talk about A/B Testing Significance and how to use data and the human element. We will cover the 4 things to look at to make sure your conversion rate optimization campaigns aren't wrongly declaring winners.

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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