In this video I’ll be walking through how to quickly and easily organize your Amazon PPC search term reports to be a lot more easy to read and understand so you’ll be able to better make important decisions about the direction of your PPC campaigns.
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Are you new to Amazon PPC and feeling overwhelmed by the downloadable search term reports? Nick Hodge from Sellers Arena explains how to clean up these reports quickly and easily, helping you make better decisions for your pay-per-click advertising.
In this tutorial, you will learn:
1. Freezing the First Row: How to freeze the first row in your spreadsheet to keep the header visible as you scroll through data.
2. Removing Unimportant Data: Tips on hiding unnecessary columns to focus on the most critical information.
3. Resizing Columns: How to resize columns to make the data more readable and easier to analyze.
4. Adjusting Decimal Places: Simplifying data by reducing the number of decimal places in key columns.
5. Filtering Data: Using the filter function to sort and analyze data based on different metrics like ACoS, sales, and click-through rates.
6. Wrapping Text: Wrapping text in column headers for better visibility and understanding of the data.
By following these strategies, you will be able to:
- Simplify and clean up your Amazon PPC search term reports
- Focus on the most important data to make informed decisions
- Improve your efficiency in managing PPC campaigns
This guide provides actionable insights for Amazon FBA sellers looking to refine their PPC management process and drive more effective advertising campaigns. Learn how to master Amazon search term reports to boost your PPC performance.
