The Global Brand Ambassador travels to The Savoy in London with emblematic luggage in hand. The latest chapter of the Gucci Valigeria campaign spotlights the House’s origin story as Jungjae Lee explores the historic hotel—the precise place that inspired founder Guccio Gucci to create his own luggage atelier in Florence at the turn of the century.

Director and Photographer: Hanna Moon

Music Credits
“Chasing Sheep Is Best Left To Shepherds”
Artist: Michael Nyman
℗ 2004 Virgin Records Limited
Courtesy of Universal Music Italia Srl

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