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This black & white promotional film is about THE RCA VICTOR SYSTEM. There is no copyright at the beginning or end of the film so the date of the production appears to be 1949 based on the RCA Victor division creating 45s as well as all of the products featured.
Host begins explaining that this is about the new RCA VICTOR SYSTEM. A man asks about the 7" size and 45 speed. A salesman explains how and why about the new records. RCA engineers had to figure out how to make the players more efficient and trouble free and the records distortion free and smaller (:18-1:28). Engineers sit and think. A diagram is shown breaking down tone distortion. 45rpm were created to prevent distortion. When a customer gets what he wants, he'll buy. Smaller takes up less space. Standard book cases will hold the smaller 45s. One foot holds 18 albums or 150 45s! 12 inch records are breakable and 45s are not. 12 inch albums take up much more space and weight (1:29-4:59). 45s are shown up close and shown why they are good. The new RCA Victor Record Changer is now discussed and shown. You can put 8 or 10 and it will drop them down one by one. One touch of one button and enjoy up to 50mins of music without further bother. Features of the changer are shown. A detailed, moving animated diagram is then show that explains the hows and whys of how it works (5:00-8:30). A saleswoman demonstrates how well it works by placing a matchbook under it, nothing changes. Present systems beat gramophones which are shown. This new RCA Victor system shows how the players and records were made for each other. Other companies will adapt as well. A salesman shows how it works. He then shows the new RCA Victor System 9-JY and 9-EY-3. A saleswoman shows how small and compact the 9-EY-3 is. She then shows the RCA Victor Model 9-Y-7. And then the RCA Victor 9-W-101. It looks like a cabinet but it holds records and has AM/FM radio (8:31-13:17). The RCA Victor 9-W-103. Followed by a console with AM/FM radio, the new RCA Victor system, a changer for standard 10 and 12 inch for 78s, storage system, it is the RCA Victor 9-W105 (13:18-14:09). Our host shows us the last item for sale: RCA Victor System 9-TW-333 which has AM/FM radio, storage, the Victor System and RCA Victor eyewitness Television (14:10-15:10)
The most common form of the vinyl single is the "45" or "7-inch". The names are derived from its play speed, 45 rpm, and the standard diameter, 7 inches.
The 7-inch 45 rpm record was released 31 March 1949 by RCA Victor as a smaller, more durable and higher-fidelity replacement for the 78 rpm shellac discs.[12] The first 45 rpm records were monaural, with recordings on both sides of the disc. As stereo recordings became popular in the 1960s, almost all 45 rpm records were produced in stereo by the early 1970s. Columbia Records, which had released the 33 1⁄3 rpm 12-inch vinyl LP in June 1948, also released 33 1⁄3 rpm 7-inch vinyl singles in March 1949, but they were soon eclipsed by the RCA Victor 45. The first regular production 45 rpm record pressed was "PeeWee the Piccolo" RCA Victor 47-0146 pressed 7 December 1948 at the Sherman Avenue plant in Indianapolis, R.O. Price, plant manager. The claim made that 48-0001 by Eddy Arnold was the first 45 is evidently incorrect (even though as of this writing 48-0000 has not turned up) since all 45s were released simultaneously with the 45 player on the 29 March date. There was plenty of information 'leaked' to the public about the new 45 rpm system through front-page articles in Billboard magazine on 4 December 1948 and again on 8 January 1949. RCA was trying to blunt the lead Columbia had established in releasing their 33 1⁄3 LP system back in June 1948.
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