#PowersportsBusiness #Vespa #Scooters #Piaggio
(Silent movie) In 75 years of history (Piaggio registered its patent April 23, 1946) and 19 million vehicles on the road in five continents, Vespa has given the entire world a new gear, spreading as it has across the world's roads, uniting youngsters from very differing and distant cultures in a unique passion. The first truly global mobility brand, Vespa has become a common thread between generations, used by all different groups in society, creating various cultural phenomena particular to the different settings in which it has found itself, to the point of becoming a protagonist and a distinctive trait. It has steered habits, music and youth, and has accompanied countries and continents as they have grown, racing alongside them in times of economic boom.
Now, as it celebrates this wonderful milestone, Vespa is experiencing one of the happiest moments of its long life.
Since 2004, when 58,000 vehicles were produced, the growth of the Vespa brand has been constant and spectacular. More than 100,000 units were produced in 2006, arriving at 180,000 in 2017 and passing the benchmark of 200,000 units in 2018.
In the last decade, more than 1,800,000 new Vespa vehicles have been produced and taken out on roads all over the world.
Today, Vespa is a more global brand than ever before, a real citizen of the world, produced at three production sites: Pontedera, the plant where Vespas have been built uninterruptedly since 1946 with production destined for Europe and Western markets, the Americas included; Vinh Phuc, in Vietnam, which serves the local market and the Far East; and India, at the ultra modern Baramati factory, opened in April 2012 to manufacture Vespas for the Indian market.
VESPA TODAY
Vespa, in the various eras it has seen, has always represented the cutting-edge of technology. Characterised by an extremely advanced bearing body concept, built entirely out of steel, Vespa marked the evolution of individual mobility. Today, the latest Vespa vehicles, equipped with engines and technical solutions to support modern riding, represent the style synthesis of an evolution that has made Vespa design immortal, ensuring it is an icon of Italian elegance the world over.
Vespa Primavera – Youthful, innovative, technologically ground-breaking, agile and dynamic, with an eye to the protection of the environment of which it is the star, the Vespa Primavera (in its 50, 125 and 150cc versions) is a protagonist of its time, inheriting all the freshness and joy of life that marks the history of a model that is a legendary element of the Vespa family tree.
Vespa Sprint continues the tradition of vitality and youthfulness. It was designed as the evolution of the recent Vespa Primavera project (from which it adopts its engines), aimed at kids of all ages and highlighting the sporty features conjured up by its name, legendary by birth. It was created with a small and lightweight but practical and protective body, all in steel and is characterised by its youthful line, marked by a bold rectangular rear light and large 12” tyres, with spectacular aluminium alloy wheels.
Vespa GTS, known as the "Vespone" ("big Vespa") for its large chassis, is the fastest, sportiest and most enjoyable Vespa in the range, perfect for urban usage thanks to its handling and the performance of the liquid-cooled 125, 150 and 300cc 4-Stroke engines, but also for trips out of town, alone or with a passenger on board. The new GTS range, launched in 2019 and comprising Vespa GTS, GTS Super, GTS SuperSport and Touring, offers a new 300 HPE engine, the most powerful ever adopted by Vespa, sophisticated style details and a comprehensive series of modern equipment that includes the ABS braking system and ASR traction control, exclusive, cutting-edge Piaggio Group technology that contributes to making Vespa GTS safer and more enjoyable to ride in all conditions.
On the market since November 2018, Vespa Elettrica is a modern work of art with a technological heart, destined to change the mobility segment. It is not an electric scooter, it is Vespa Elettrica. Completely silent and easy to ride, and produced entirely in Pontedera, it represents the revolutionary and contemporary soul of a brand that has always been ahead of its time, consistently at the cutting edge, while remaining faithful to its values in terms of style and technology.
Vespa Elettrica is also, and above all, a connected vehicle: the numerous functions offered by Vespa MIA, the multimedia system that allows a smartphone to be connected to the vehicle, can be managed via an innovative human-machine interface that incorporates digital instruments and a colour TFT display. Vespa Elettrica is available in the version with top speed limited to 45 km/h and the 70 km/h version.
