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To the outside world, a birthday club is when you join someone's business list and around the time of your birthday, you get a present. But what is it for your business?
It's a part of your email list. These people are your subscribers and they get regular emails from you with the information they find valuable
So, what exactly is a birthday club?
To the outside world, a birthday club is when you join someone’s email list and around the time of your birthday, you get a present.
Exclusive VIP rewards help customers feel special and valued. ... If you offer a benefit for your most valuable customers --
for example, your top 5% to 10% -- you will boost the loyalty they feel towards your business.
This can lead to them choosing you over another, otherwise identical, company in the future
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